4 Reasons Why Your Business Needs B2B Explainer Videos
As a B2B company, you’re probably aware of how challenging it is to get your message across. You know your product well, but the problem is that you don’t know how to communicate it to your customers. The good news is that with a B2B explainer video, you can clearly explain your products, no matter how complex the concepts around them truly are.
What Is a B2B Explainer Video?
As the name implies, a B2B (business-to-business) explainer video explains business concepts to B2B customers more clearly. They can be used to explain a company’s products, services, etc., in a short amount of time and are often found on websites, as sites with videos can encourage visitors to stay longer.
A B2B explainer video aims to communicate what a company offers in an engaging (but still educational) way. They tell customers how your software works, how it can solve their problems, and why they should buy from your company and not your competitors.
Why Do You Need B2B Explainer Videos?
As a B2B company, you’re probably aware that your products can be a bit complex. Your clients aren’t everyday people, but other businesses that may or may not understand what your products do.
For instance, there’s a slim chance that B2B companies know entirely how some software works. Fortunately, with the use of B2B explainer videos, you can explain a complex concept in a digestible way.
Let’s take a look at the four reasons why your business needs B2B explainer videos today.
1. They Explain Your Business
You need to understand that to your B2B clients, time is money. That’s why you need to be able to communicate what your business does in under a minute.
B2B videos do not overwhelm businesses with irrelevant information. Instead, they are selective with what is shown. They leverage visuals to get their message across and “dumb down” ideas that would otherwise be too elaborate.
2. They’re Attention-Grabbing
To get on a B2B company’s radar, you need to grab their attention. The best way to do that is by creating video content.
According to The Marketing Helpline, social media posts with videos get 48% more views than ones without. This is because video allows you to tap into people’s visual cues, such as contrasting colors, shapes, etc., to get people to pay attention to you.
You can also use sound to set a mood and sell your products using storytelling.
3. They Boost Your Ranking
Websites with videos can see a boost in their ranking on search engines such as Google.
Thanks to this boost, there’s a greater chance your website will show up at the top of the search engine results page (SERP), so people will be more likely to see your site.
It also means that they’ll be more likely to visit your website and, in turn, find out more about your business.
4. They’re More Entertaining
If your products aren’t fun, B2B explainer videos enable you to create exciting content.
A B2B video company like ours uses a wide range of visuals (e.g., animations) to make something that isn’t naturally fun feel more relatable. You can check out our packages to see for yourself.
They add animated characters and incorporate humor into their script to change dry content into engaging content.
The Bottom Line
For B2B companies, an explainer video is a tool that clearly explains complex concepts that would otherwise be impossible to communicate. It grabs people’s attention, explains to them what the business – as well as its products – is all about, boosts brand awareness, and more.
The best part is that a B2B video company can spin boring products and turn them into something more appealing to B2B customers.
Create a B2B explainer video for your software company by scheduling a call with us. Whatever industry you’re in, we’re here to help you communicate better with your B2B clients.
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