Kodak Alaris needed to communicate the value of two complex solutions—Kodak Capture Pro and Info Input Solutions—in a way that was engaging, easy to understand, and consistent with the company’s established brand. The videos also needed to support marketing, sales, and partner teams across U.S. and international markets.
Slingfly created animated videos for each solution, combining branded storytelling, engaging visuals, and clear messaging to communicate key benefits and business process advantages. Drawing from existing Kodak campaigns, the videos maintained brand consistency and were translated into six additional languages, expanding their use across global marketing and content initiatives.
Existing Kodak campaigns provided the creative foundation for the animations, ensuring consistent visual language, reinforcing brand recognition, and creating content that felt like a natural extension of the broader marketing strategy.
Each video focused on a specific solution, using visual storytelling and animation to simplify complex capabilities, communicate the core value proposition, and make the business benefits easier for customers and partners to understand.
The videos were translated into six additional languages, extending their usefulness beyond the U.S. market and giving Kodak Alaris adaptable content for international marketing campaigns and global partner initiatives.
“Working with Clint has been a great experience, especially his knowledge within the software space. Clint’s flexibility, creativity and knowledge of the capture software space all lead to a great working experience. ”
Sue Rodeman
VP of Marketing
After Effects
PowerPoint
SalesForce
Storytelling
Web Design
