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Growing sales leads by 42% while reducing ad costs by 21% for invoice automation platform.

Webiplex needed a marketing strategy and systems to support growth without overburdening its sales and development teams, including digital marketing, lead generation, and CRM implementation.

Industry

Invoice Processing Automation

Services

Web Design, CRM, Ads

Founded

2008

The Challenge

Webiplex was looking to implement marketing strategies and systems to support expansion without overburdening its sales and development teams. This included generating qualified leads, improving online marketing, and implementing a CRM to better manage the sales process.

Our Solution

Slingfly developed an integrated marketing approach combining digital campaigns, lead generation, and CRM implementation. The strategy helped Webiplex attract more qualified prospects, improve marketing efficiency, and give the sales team better visibility and tools to manage opportunities as the company scaled.

Our Approach

1

Modernizing the Marketing Foundation

We modernized Webiplex’s website and implemented a CRM to create a stronger marketing foundation, improve visibility into prospects, and ensure messaging aligned with their ideal customers.

2

Building Organic Visibility

We established an ongoing content and SEO strategy designed to attract the right prospects, strengthen Webiplex’s online presence, and create a consistent source of qualified traffic and leads.

3

Optimizing Paid Campaigns

We refined advertising spend and campaign messaging to reach the right audience nationwide, continually improving performance while reducing wasted spend and increasing the number of qualified opportunities entering the pipeline.

Client Testimonial

“With marketing, there’s so much noise out there when it comes to what really works. You want someone you can trust to guide your company along the right path. Trusting Clint to get us there was the right move.”

Rob Rennie

CEO of Webiplex

Business Impact & Outcomes

0 %

Increase in Sales Leads

Increased sales pipeline growth for AP Automation Solutions

0 %

Decrease In Ad Spend

Reduced overall paid advertising costs while increasing results

0 %

Increase In Traffic

Website traffic grew dramatically from their ideal client profile

2008

Strategic Aquisition

acquisition by PairSoft, a leading financial automation platform

Technologies Used

Web Design

WordPress

CRM

SEO

PPC