Ready to scale, Ephesoft wanted to penetrate key markets for their technical solutions. These were existing markets that had tough competition from other software companies. They needed to improve their lead generation and marketing initiatives.
Industry
Enterprise Data Capture
Services
Web Design, SEO
Founded
2010
Ready to scale, Ephesoft needed to strengthen its marketing and lead generation efforts in highly competitive markets. The company wanted to reach specific industries with a clear value proposition, improve its online presence, and establish a more effective process for attracting and delivering high-quality leads to its sales team.
Slingfly developed a targeted digital marketing strategy that combined a stronger online presence with focused content and lead generation campaigns. Marketing assets were built around Ephesoft’s ideal industries and solutions, creating a steady flow of qualified prospects while giving the sales team a more effective process for converting new opportunities.
We identified Ephesoft’s highest-value markets and refined its messaging to clearly communicate the business value of intelligent document automation to the industries and buyers most likely to benefit.
We strengthened Ephesoft’s online presence with targeted content and marketing assets designed to educate prospects, communicate complex technology clearly, and establish credibility with its ideal customer profiles.
“…Clint was always a pleasure to work with and very quick at picking up product knowledge for the products he represented for us. Clint was always positive and professional and added alot of value to the sales process. He always had a can do approach to the technology and solutions”
David Talarico
VP of Sales
Increase in Sales Pipeline Growth
Sales pipeline growth for capture solutions saw a significant increase.
Leads Generated in First 90 Days
421 new leads were generated within the first three months of engagement
Increase in Website Traffic
Website traffic surged significantly from their target ideal client profile.
Days to Hit Lead Generation Record
Within the first 90 days. a record of 421 new leads were generated from the start of the project.
Web Design
WordPress
PPC
Marketing
SEO