How SaaS Explainer Videos Boost Your Sales and Marketing Funnel

Marketing, Sales

About 86% of marketers use video as a marketing tool. After all, they say video has been able to help them boost brand awareness, generate leads, and gain a generally good return on investment (ROI). 

If you haven’t embraced video yet, it’s about time that you did. Otherwise, you’ll be way behind your competitors! Here are six reasons why explainer videos should be part of your sales and marketing strategy starting today:

SaaS explainer videos are attention-grabbing

When creating your content marketing strategy, the goal is to get people to look at your marketing materials. So, consider what would grab your attention when you’re browsing a webpage – is it static content? Probably not.  

Bear in mind that website visitors are drawn in by movement. In fact, Facebook found that people view video content five times longer than static content, such as pictures. Additionally, video ads generate greater click-throughs compared to their text-based banner counterparts. 

Videos can boost your website’s ranking

It’s no secret that people spend more time on websites with videos than those without. If your visitors are absorbed in your videos, they won’t click on the “back” button, and stay longer on your site. This boosts your ranking on search engines such as Google. 

Remember, when your bounce rate is low, that means your customers consider your content relevant to them. So, the longer people spend on your site, the better your website is in Google’s eyes because it tells them that people find your content useful. In turn, your website will be more discoverable – in other words, more people will be aware that you exist. 

Not only that, but videos can also increase conversion rates on websites. Speaking of conversion rates…

They help convert prospects into real customers

Did you know that about 88 percent of customers say they’ve been convinced to buy a product after viewing a video about it? Leverage that statistic by using software as a service videos in your sales and marketing strategies. 

By creating SaaS explainer videos, you’ll be able to better explain how your products work – this is exactly what your customers want, given that 96 percent of people want to watch a video to learn more about a product. 

SaaS explainer videos are more memorable

Around 65 percent of people are visual learners. With that said, you should consider boosting brand awareness by creating video content – your customers will be more likely to remember you. 

Several studies have shown that visuals are more memorable and that they enable people to process information faster. According to 3M (yes, Post-It-Notes company), people process visuals 60,000 times faster than their static counterparts. 

HubSpot also found that 80 percent of customers can still remember a video they viewed in the previous month.

Customers already demand more video content

People love videos – unsurprisingly, they spend an average of 19 hours per week watching videos on sites such as YouTube, TikTok, etc.

They love videos so much that 54 percent of customers want to see more video content from the brands they do business with. In addition, 68 percent of people prefer to find more information about products via videos than ebooks, infographics, and the like. 

With all that said, it would only make sense to invest in video content – after all, it’s what your customers want. 

Animated videos are much more engaging

Regardless of the type of SaaS video, whether a pre-sales demo or a tradeshow video, videos are generally engaging. Not only do they grab a viewer’s attention – they make sure that people remember it and talk about it

Plus, people are more likely to share video content than other content, such as articles. So, when you partner with a video marketing agency, you can use the videos as social media marketing materials to get the word out about your business to a global audience.

Animated SaaS explainer videos save your team time

What if you had to explain how your product worked to every website visitor? That would be impossible to do! 

Enter explainer videos that do exactly what you think they do – they explain concepts related to your company’s products, services, etc. Software as a service videos present information in a digestible format, allowing customers to gain a better understanding of a particular product’s value. They can even make the most complex SaaS products sound so simple. 

Conclusion

Get Slingfly Media to create video content for your SaaS company! We’ll make marketing material-worthy videos that your customers are sure to share on their socials, increase your website’s dwell time, and more.  Contact us to discuss what you want your audience to see in your explainer video today. 



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