Why Every Software Company Needs a Trade Show Booth Video

B2B, Marketing, Sales

Trade shows are back, and they’re bigger than ever – which is why you’ve got to level up your game. The best way to do that is through trade show booth videos.

Videos can be shown at your trade show booth to support your business’s goals, whether that’s to boost brand awareness, convert customers, show off a brand-new product, and more. They’re a great way to get people to pay attention, given that you’ve got to stand out against hundreds of other exhibitors.

In this post, we’ve broken down the benefits of showing a video at your next trade show.

It’s the Elevator Pitch of Trade Shows

People at trade shows spend a lot of time walking around, waiting for something that’ll get them to stop and stare. 

However, when someone walks by your booth, you have only seconds to convince them you’re worth their time. In the same way that people spend more time on websites with videos than those without, a trade show video will allow you to draw attendees toward your booth. 

It Shows Off Your Product in a Short Amount of Time

Trade show booth videos have to be short and sweet. Bear in mind that trade shows are fast-paced, and people don’t have the time to stand by your booth to watch a full-length video to the end. 

So, you’ve got to hit the sweet spot of 30 to 90 seconds. Otherwise, people won’t stick around, or worse, they’ll get bored with your brand. 

It Increases Conversions

People are 85 percent more likely to buy your product after they’ve viewed a video about it. Plus, 73 percent of people said that they prefer to learn about a product via video compared to its text-based counterparts. 

That’s the reason why trade show videos aren’t wordy – instead, they rely heavily on visuals. As a result, a trade show booth video can be an excellent tool to increase conversion rates

It Boosts Brand Awareness

One of the benefits of software explainer videos is they’re an excellent way to boost brand awareness. 

Studies have shown that 95 percent of people remember a brand’s message much better when they watch a video about it. So, even when people leave your booth, there’s a possibility that they’ll look it up, later on, all thanks to your memorable video.

It’s Doubles as Shareable Content

Videos can be used beyond your trade show booth. You can “recycle” your videos by uploading them to YouTube or your social media pages. 

By uploading your video, you’ll be able to get the word out about your products to people who weren’t even at the trade show! 

You can also give people what they want, considering that customers want to see more video content from brands. They’re great for lead generation!

Create an Animated Video For Your Trade Booth Today

As you can see, video content benefits your business in more ways than one. It is, by far, one of the most effective ways to stand out from your competition at the trade show. 

If you want a software video for your trade show booth, we’d love to be on board. At Slingfly Media, we prepare attention-grabbing videos that will get people talking about your products even after the event!

Your trade show video will be so memorable that people will be buying your products in no time. Get in touch with us today to discuss what you’d like to see in your trade show video. 

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